Kuoni Tumlare and Interlaken Tourism, Join Forces to Promote Winter Tourism in the Region
The partnership will enable to the transformation of the Holiday Region Interlaken from a summer destination to a year-round tourist attraction.
26th July 2023 - Global destination management specialist Kuoni Tumlare and Interlaken Tourism have signed a new partnership agreement to develop and attract tourism to the region during the traditionally low-season period of Winter. Thanks to this new close relationship Kuoni Tumlare will be able to offer enticing packages, filled with exciting winter activities, tailor-made to customers’ requirements. In the meanwhile, Interlaken Tourism will be able to boost tourism in the area, by increasing the number of overnight stays and the average length of stays, between mid-October 2023 and March 2024.
This partnership amalgamates the international reach, leading and trustful reputation of Kuoni Tumlare and Interlaken Tourism’s understanding of the local landscape. Through collaboration and passion, the partners are ultimately brought together by their shared commitment to sustainability and Switzerland tourism.
Kuoni Tumlare has over 100 years of experience in destination management. Its global footprint, unrivalled local destination knowledge and rich expertise sets the company apart. Interlaken Tourism is the tourist centre for the region, working to strengthen the Interlaken umbrella brand so that visitors from all over the world can benefit from a wide range of offers and professional, high-quality services.
Marco Russi, COO, Kuoni Tumlare MICE & Destination Offices Europe commented: “Interlaken and its famous Jungfrau Region is well known and extremely popular from spring to autumn. Working closely with Interlaken Tourism to promote Winterlaken and its activity is a great opportunity for us. Thanks to our global footprint and relation to different business segments we will promote different packages to our loyal customers, encouraging them to experience the charm of Winterlaken. We are very excited about this partnership with Interlaken Tourism”
Daniel Sulzer, CEO Interlaken Tourism: “Winter in the Holiday Region Interlaken is full of atmosphere and rich in variety. Under the concept of Winterlaken, Interlaken Tourism and its partners are strategically realigning winter and thus striving to expand the area into a year-round destination. To enhance Winterlaken's visibility worldwide, we are delighted to partner up with Kuoni Tumlare. Interlaken is the ideal hub for unforgettable experiences, optional winter sports and activities of all kinds. With this partnership, the numerous winter activities will be presented worldwide, and the packages can be booked in concrete terms.”
About Kuoni Tumlare
Kuoni Tumlare is a destination management company with over 100 years of experience, a global footprint, unrivalled local destination knowledge and rich expertise - setting it apart and driving it in pursuit of the original purpose that inspired the founders over a century ago: to foster connections across cultures.
At Kuoni Tumlare, we deliver truly inspiring and innovative solutions and experiences that create value both for our Partners and Society at large. Our wide portfolio of products and solutions is built on 100+ years of destination management experience. Our solutions include series tours, technical visits, educational tours and Japanspecialist travel consulting, as well as meetings, incentives, conferences, and exhibitions. Our product portfolio includes MyBus excursions at destinations as well as guaranteed departure tours devised and delivered by our Seat-in-Coach specialists, Europamundo (EMV) and MyBus Landcruise.
About Interlaken Tourism
Interlaken Tourism is an umbrella brand organisation and responsible for the destination marketing of the Holiday Region Interlaken including its sub-brands Lake Thun, Lake Brienz and the Diemtigtal Nature Park. Situated in the heart of Switzerland, the Holiday Region Interlaken extends from Brienz to Thun and into the Diemtigtal valley. Interlaken Tourism employs 30 tourism experts and is active in 18 markets worldwide. The Holiday Region Interlaken has around 16,000 guest beds and offers guests accommodation of all kinds. Turquoise Lake Brienz resembles a shining emerald on one side of Interlaken, while deep blue Lake Thun sparkles sapphire-like on the other: green hills, dramatic cliffs and mighty mountain slopes tower all around. Deep in the valley, the magnificent snow-capped Jungfrau glows alongside the world-famous Jungfraujoch - Top of Europe. The indescribably and uniquely beautiful landscape that surrounds Interlaken has been entrancing guests from Switzerland and all over the world for decades. Interlaken is Europe’s number one destination for adventure sports. Numerous striking outdoor activities are available in every season. Winterlaken – seeing is believing.
For more information, please contact:
Elena Chieri
Marketing & Sales Support Manager MICE & DMC Europe
Mobile: +44 (0) 7442 188805
E-mail: elena.chieri@kuonitumlare.com