Italy's Infiorata: A Spectacular Floral Tradition 

Genzano  

The Infiorata of Genzano, a charming town just outside Rome, is one of Italy’s oldest and most iconic flower festivals. Every year, on Corpus Domini, the town’s main street becomes a stunning tapestry of petals, where local artisans create designs ranging from historical and religious motifs to contemporary artistic expressions.  

But Genzano offers more than just visual wonder. Its proximity to Rome makes it an ideal destination for both leisure and corporate events. Visitors can enjoy private tours of the Infiorata, followed by wine tastings or gala dinners with views of Lake Nemi or Lake Albano. The surrounding countryside provides additional opportunities for immersive experiences, including cooking classes with local residents and outdoor activities like hiking and kayaking.  

Noto 

A UNESCO World Heritage Site, Noto takes the Infiorata to another level—perfectly complementing its stunning Baroque architecture. Held the weekend after Corpus Domini, the town’s main street transforms into a vibrant floral carpet. Artisans work tirelessly to craft intricate designs steeped in local tradition and religious symbolism.  

Noto’s cultural offerings extend well beyond its petals. It's an ideal destination for incentive travel and curated cultural experiences. Guests can stroll the historic center on exclusive guided tours or enjoy a gala dinner in a majestic Baroque palace. And for those craving sea and sun, the nearby coastline delivers beach escapes and water sports. 

Spello  

Located in the heart of Umbria, Spello offers a unique Infiorata experience that transforms its narrow, medieval streets into a labyrinth of floral artistry. During Corpus Domini, citizens come together to create elaborate designs that celebrate religious and cultural themes, turning the entire town into a living canvas.  

The picturesque setting of Spello makes it a versatile destination for various types of experiences. From exclusive workshops and gala dinners in historic villas to wine tastings and truffle hunting, the town offers something for every visitor.  

More Than Just a Festival  

Italy’s Infiorate are far more than floral displays. They are living traditions—an extraordinary fusion of art, spirituality, and community. Each petal laid is a piece of cultural storytelling, inviting visitors to witness Italy's timeless beauty through an unforgettable lens.  

Ready to experience Italy like never before?  
Contact our Italian team today to craft your tailor-made journey into the heart of Italy’s most beautiful and meaningful traditions.