Partnering with Switzerland Tourism for the Promotion of Swisstainable Travel Products
We are pleased to share that we've signed a memorandum of understanding (MoU) with Switzerland Tourism aimed at the development and worldwide distribution of sustainable Swiss tourism products under the Swisstainable initiative. In a fast-paced and ever-changing world where new trends and customers preferences emerge, our partnership with Switzerland Tourism reflects our commitment to creating value for our Partners and help them meet the needs of today and tomorrow.
Pictured: Shinji Kamio, CEO Kuoni Tumlare, and Martin Nydegger, CEO Switzerland Tourism
This partnership is unique in that provides an opportunity for travel agents and tour operators to fulfill the needs of travellers who care about people and the planet and are increasingly looking for solutions in the sustainable travel space. As such, our collaboration with Switzerland Tourism is shaped around three key pillars:
First, we will build a large and engaged community of Swiss suppliers who support and stand behind the “Swisstainable” movement. The service providers who join the Swisstainable programme will be labelled as green suppliers and featured as part of the Swisstainable product portfolio. Next, together with Switzerland Tourism, we will develop new, carbon friendly, “Swisstainable” travel products for small groups with train and cycling, green incentives, green educational tours and many other eco-conscious travel products, offering a wide range of options to any type of traveller or need. Finally, we will market the “Swisstainable” travel products globally with the goal of creating awareness and ultimately help our travel agents and tour operators meet the ever-increasing desire of customers for sustainable travel.
At Kuoni Tumlare, we believe that real change comes from collaboration – working as one towards a common goal.
Our CEO, Shinji Kamio, says "It is an honour to have been chosen as the partner-of-choice by Switzerland Tourism to establish Switzerland as the world's most sustainable destination and build a more sustainable future for all. Our partnership with ST embodies our commitment to CSR and sustainability - reinforcing our promise to bring people closer and make lasting change across the communities we operate in.”
Thank you to Switzerland Tourism for the opportunity to work together and change the world for the better!
Pictured: Shinji Kamio, CEO Kuoni Tumlare, and Martin Nydegger, CEO Switzerland Tourism