Established in 2004, The Women’s Foundation (TWF) in Hong Kong is a non-profit organisation dedicated to improving the lives of women and girls. TWF runs industry-leading programmes and conducts ground-breaking research and advocacy focusing on challenging gender stereotypes, empowering women in poverty, and advancing women leaders.
Every year in March, they host an International Women’s Day (IWD) Lunch to celebrate the achievements of women and girls in the city and around the world and to reflect on progress still to be made. IWD is the organisation’s primary fundraising event that gathers between 500-600 prominent business people, thought leaders, academics, and leaders of women’s networks.
The Challenge:
Since 2020, TWF has virtually hosted its annual flagship event - the International Women’s Day (IWD) Lunch. With 2022 marking the third consecutive virtual IWD Lunch, TWF was looking for a technology partner who could help in driving audience engagement and experience at the event.
The Solution:
After evaluating multiple key players in the market, TWF selected Kuoni Tumlare’s Virtual & Hybrid Event Solutions as their technology platform to virtually host the 2022 IWD event. Not only was this choice based on the Kuoni Tumlare solution’s security, scalability and audience engagement capabilities, but also the fact that Kuoni Tumlare provides end-to-end technical and logistics support pre-and post-event.
“The platform offered a secure location to which we could invite over 1,000 guests from Hong Kong and around the world. For our guests, from registration to the close of the event, the platform was secure, intuitive, and engaging. In addition, this was the first time we had been able to offer networking sessions, virtual sponsor booths and a live chat, and we received great feedback on these features. Importantly, each of these functions have allowed our guests to connect online at a time when connecting in-person has become increasingly difficult.” Lisa Withey, Senior Event Manager, The Women’s Foundation Limited.
The Result:
This IWD Lunch event more than doubled the registrations virtually when compared to the NGO’s in-person events and helped the organisation raise critical funds for women and girls in Hong Kong! With Kuoni Tumlare, IWD transformed their fundraiser into an instant success, with over 1,100 guests registered.
“For TWF, from beginning to end, the Kuoni Tumlare team were supportive, knowledgeable, and reassuring. When plans had to change at the last minute due to the changing conditions in Hong Kong, the team were quick to respond, understanding and were able to ensure that this wouldn’t impact the quality of the event. Kuoni Tumlare worked directly with the production house to ensure that the event ran smoothly on the day, alleviating worries from our team and allowing us to really focus on the content of the event rather than the complex technical aspects. We were pleased to see that the backend of the platform is as well thought out as the front, with easy access to guest registration information at all times – something we found very helpful when managing our sponsor lists.” Withey said.